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See: Roland Holst-Van der Schalk, Henriette, 1869-1952
___. Bio-Dynamic Gardening and Farming. Vol. 3. Spring Valley, NY: Mercury Press (Fellowship Community, 241 Hungary Hollow Rd. Spring Valley, NY 10977), 1983. 131 pp.
Yes — one — the first — the last — the best—
The Cincinnatus of the West.
Whom envy dared not hate,
Bequeath'd the name of Washington,
To make man blush there was but one!
The model's usefulness was not confined solely to advertising. The basic principles of the AIDA model were widely adopted by sales representatives who used the steps to prepare effective sales presentations following the publication, in 1911, of Arthur Sheldon's book, Successful Selling.  To the original model, Sheldon added satisfaction to stress the importance of repeat patronage.
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